Search Engine Optimization (SEO) is a marketing technique designed
to harness prospective customers by having a Website that shows
up at or near the top of a search engine's list when the prospective
customers search on specific words. Literally thousands of companies offer various
forms of SEO. Many do nothing at all to help your marketing efforts.
For example, they'll 'register' your Website with hundreds of search
engines. First off, 4 FOUR search engines hold over 95% of the market.
Second, they pay little or no attention to 'registered' Websites.
If your SEO work is done correctly, the search engines will 'find'
your site and place it into their database as they see fit. If they
can't find your Website without your help, they aren't going to
place it in any top ten search results. Some SEO companies will
help you 'place in the top 10' but very few actually pay attention
to the successful acquisition of paying customers. After all, your
motive for wanting to use SEO techniques is to make money.
Just placing in the 'top 10' is not enough. Do
you have any interest in placing in the top 10 when a person searches
on the words 'tropical storm dean'? Those kewords ranked 7th most
searched for on Google.com, Aug 14, 2007. The point of course is,
that the keywords you place for are very important. Two criteria
needs to be met.
1. That a significant number of people actually
search for them and
2. That those people are (by searching on those keywords) actually
interested in purchasing YOUR products and/or services.
Here at WgraFix we know how to find the HOT keywords for your business.
Though the criteria to place in the 'big 4' search engines is constantly
changing, we continue to stay abreast of the changes. We know how
to make keywords place in the top 10 and how to make your site actually
generate business.
The Goal of Search Engine Optimization
The goal of Search Engine Optimisation is not simply
to bring more visitors to your web site. Effective site optimisation
results in top search engine rankings that bring increased premium
targeted visitors from search engines. 75-90% of Internet users
begin with Search Engines Based on the query phrase used at the
search engine, these premium visitors are on a mission to find your
product or service, so they come pre-qualified, with a high likelihood
of converting or performing a desired action on your site.
With anywhere from 75-90% of Internet users beginning
their quest for information at search engines, a Search Engine Optimization
creates more opportunities for premium visitors to come to your
site.
Search Engine Marketing Plan
Each Search Engine Marketing plan is specifically
designed and prepared for each client. The plan addresses all the
issues related with the Search Engine Marketing and Search Engine
Optimization (SEO) techniques.
Per Page Optimization Activities
Initial site condition checks
Theme & sub-theme based keyword research and finalization
Meta tags finalization & implementation for existing pages
Existing page optimization including body text, images, headings,
alt, url's, etc.
Optimization of site directory structure, site map & internal
navigation
Creation of new optimized pages like Article, Links, etc
Search engine optimization review
Revised & continuously update Meta-tags
Server header checks
Code reviews (main Pages)
3 Monthly reporting Of Page Optimization Activities
Back-links
Choice of submission package - (can be viewed on right side)
Fees for all SEO services listed above:
All research and testing: $500.00
Monthly Optimization Services: $450.00 |
